Hopdoddy Burger Bar is an Austin-born burger joint created to honor the perfect union of burgers & beer. Among many
accolades, Hopdoddy ranked #1 on Business Insider's list of The 50 Best Burger Joints in America.

As Art Director, I reimagined Hopdoddy's visual identity and led cross-functional teams in creating retail campaigns that spanned digital, print, and in-store experiences. From social and email to packaging, signage, and photography, each touchpoint was designed to strengthen brand recognition and drive engagement. My work helped increase repeat visits by 12%, improved retention through targeted, data-informed campaigns, and established a new CPG product line that continued to generate revenue beyond the pandemic.