sprinkles multi-channel SEASONAL CAMPAIGNS

marketing STRATEGY | graphic DESIGN | ART DIRECTION | STYLING | RETOUCHING

As a key member of Sprinkles' Valentine's Day campaign team, I played a significant role in the largest campaign of the year. My responsibilities included creating every marketing asset used for campaign activation, working closely with the Marketing team to develop the overarching strategy, and collaborating as an Art Director with the Photographer to create on-brand imagery.

In addition, I also designed gift wraps that increased revenue per sale and implemented in-bakery activations that included digital menu boards and kiosks. My contributions were essential to the success of the campaign, and I'm proud to have been a part of it.