High school branding often evolves over time, leading to fragmented visual identities across departments, athletics, and student initiatives. Pacifica Christian High School, a college-preparatory liberal arts institution, faced this challenge as its various logos and marks lacked a cohesive look and feel.

To unify the school’s presence, we developed a refreshed identity system that modernized and streamlined existing elements while reinforcing school pride. The result is a clear, consistent, and adaptable brand that brings together students, faculty, and athletes under a single, recognizable emblem.