Artisan markets within luxury resorts often struggle to balance casual accessibility with high-end branding. Libbey’s, located within the luxurious Ojai Valley Inn, offers housemade goods that reflect the rich flavors and craftsmanship of Ojai Valley. However, its existing packaging lacked the cohesion and artisanal warmth that aligned with the resort’s elevated yet relaxed aesthetic. The solution was a refined packaging system that introduced handcrafted illustrations, organic textures, and a thoughtful material selection—ensuring that every item felt like an extension of the resort’s carefully curated experience.

To realize this vision, I explored three design directions: softened patterns and organic wave elements for refined elegance, block print-inspired illustrations with ingredient highlights or full-coverage prints for bold artistry, and hand-drawn Ojai Valley landscapes for a nostalgic, storytelling-driven feel. Each approach enhanced Libbey’s artisanal identity while ensuring a cohesive, adaptable system across product lines.