collaboration and partnerships

Art direction | DIGITAL MARKETING DESIGN | POP display | Environmental graphics

sanctuary Wrld

Sprinkles joined forces with Sanctuary, the go-to astrology app, to launch an exciting line of zodiac-inspired cupcakes. As the lead creative, I was in charge of developing a cohesive and captivating look for this year-long campaign. My role involved crafting monthly email designs, influencer drop inserts, and in-bakery activations, as well as providing art direction for photoshoots that showcased each unique flavor profile. The result? A celestial celebration of delicious cupcakes that resonated with our guests' astrological personalities.

gold house

To celebrate Lunar New Year on January 22, 2023, Sprinkles teamed up with Gold House, a prominent Asian Pacific change-maker organization, to acknowledge the global festivities. This collaboration marked Sprinkles' first-ever Lunar New Year cupcake, as part of our ongoing commitment to honor and recognize diverse cultural traditions and holidays. As the creative lead, I took charge of designing email layouts, influencer drop inserts, and in-bakery activations, while also providing art direction for photoshoots that captured the essence of this special celebration.

Tiff’s Treats

Sprinkles teamed up with Austin's very own Tiff's Treats to whip up an exclusive Snickerdoodle Cookie Cupcake, blending the best of both brands' signature treats. To commemorate the launch, Tiff's Treats' flagship store in the heart of Austin got a total Sprinkles-themed makeover. Working alongside Tiff's Treats' inventive creative crew, I designed a fun installation for their flagship spot, as well as crafting show-stopping window and display visuals. I showcased my art direction and styling skills during a photoshoot that captured the essence of our collaboration and also put together captivating email campaigns and snazzy box stickers.